A logo is one of the most important aspect of the identity and existence of all social networking sites. Surely a lot of thinking and creativity has gone behind the conceptualization and designing of these logos but which one is your favourite social network logo?
Mark Zuckerberg, CEO and Founder of Facebook once said “I made Facebook blue because I’m colorblind”. Simple & uncomplicated – that’s how one can describe the logo of the big daddy of social media. Facebook’s use of typeface and the name in-a-sans-serif approach says a lot about the brand – that it has nothing to prove and puts the product above promotion. Some might say that there is no creative angle to the logo because of the straight fonts and the use of common colours (blue and white), but that could well be the reason why it has easily registered in people’s mind. After all, beauty lies in simplicity!
The little blue ‘bird’ became the identity of Twitter since it’s launch in 2008. Recently the evolution of “Larry the bird” logo was revealed. The bird was named after “Larry Bird” of the NBA’s Boston Celtics fame. But did you know ,the bird is not the official logo but a representation of twitter? The official logo remains the typeface and follows the Facebook strategy of keeping it simple and using colours that are common (light blue and white). The Berlin based Twitter logo designer, Linda Gavin says she was given exactly one day to design this logo. She burnt the midnight oil and created the logo for this revolutionary brand.
Both the name and the logo are one of the most creative ones amongst the social networking sites today. A person has to wear blinders to not notice the explosion of the attractive red colour and pretty fonts in this logo. What’s better is the logo tells the story and purpose of the site. The bottom of the ‘P’ interestingly turns into a board pin because after all pinning is what this site is all about! On the official Pinterest blog the designers revealed that it was a time-consuming decision to decide on how much creativity was good enough for the “P” , too much of a pin shape would have compromised legibility and making it too subtle would leave less justification for attempting the concept in the first place. We think the balance worked out just perfect!
-Suruchi & Naimeesha
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