The iPad killer?

 

Recently, amongst much drama and excitement, Microsoft unveiled their jealously guarded secret, the Microsoft Surface tablet. Touted to be the iPad killer, the Microsoft Surface tablet has raised speculations about the future of portable devices for social networking.  The surface tablet is rumoured to be the last work in terms of entertainment and business applications.  Let’s see what the fuss is all about!

It’s thin.

At 9.3 mm, it is wonderfully portable. Right now, the iPad is the last word in portability. The chassis looks sturdy and well-finished and could be a viable competitor.

 

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The display.

It’s a 16:9 widescreen display, especially designed for better social networking. (It is what everyone cares most about, after all!) With a decent camera, the tablet could be brilliant for video calls and conferencing. Facebook, email and all kinds of social networking will be easily accessible from the Metro themed Home screen.

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The best part – the portable keyboard. It can do things apart from entertainment!

 

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The keyboard seems a little too good to be true. It is built right into the magnetic cover and it attaches itself to the tablet for easy usability. With this, it overcomes the iPad’s main disadvantage – typing/chatting for long hours with a friend on an iPad is painful on the fingers. While the iPad is a solid device, it fails in terms of getting any work done – even simple documents and presentations. It is a brilliant secondary device while the Microsoft surface tablet promises to be capable of handling both.

Powered with Windows 8 (There is also an optional Windows RT version) the Surface Tablet will now have the same Metro theme running across its phone as well as the tablet. This integration, similar to Apple’s uniformity across MacBooks and iPads, is sure to attract many.

The kickstand on the back of the tablet is a well thought of feature and would be brilliant for video-chatting. Especially for bloggers on the go, this could be the answer to their prayers.

We all know that the iPad is not something you would use to get your work done. With a USB port built in, the tablet could finally be the one device that can step up and get some work done!

The target audience –

This will be for those who think the iPad’s great and love portable devices but are hesitating, considering Apple’s high prices and lack of business use. Have you heard the joke that’s doing rounds on the internet?

“There’s one thing I know about the next Apple device – ”
“- I won’t be able to afford it.”

While that’s funny, it could be what makes the Microsoft Surface Tablet tick.

It’s fashionable and good-looking.

 

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With four different keyboards, there is one for every mood. Which one would you pick?

Image courtesy: http://www.microsoft.com/surface

By – Jayashree Bhat 

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Open Happiness!

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Coco-cola! “Open Happiness”, “Live on the Coke Side of Life” and closer home, ‘Jo chaaho who ho jaaye Coca-Cola, enjoy’ – some taglines that have stuck in our memory over the years. They have come up with some of the best marketing and advertising campaigns and have aggressively made their presence and brand felt everywhere – earlier in Television, Radio and billboards and today, through Social Media.

In our opinion, the things that Coco-cola did right –

1.“Liquid and Linked”

That is how Coke describes its new marketing strategy. To describe what “Liquid” means, think of well, a liquid. A liquid can be stored in a glass, a jug or a bottle. You can even share it with people around you. That is what Coke is aiming at – having advertising content that can reach customers as is, content that can be shared on phones, TV and the internet and content that can go viral. Yet, they are all one liquid, contributing to the Coke goal. The idea is to produce content that is so good that you cannot help but share it. Making people talk about you is the best way to reach as far as possible.

How do you generate content that is Liquid and Linked? It cannot be boring and preachy. It has to be funny and something people relate to and want to post on their Facebook walls. “Storytelling” is what Coke calls it. It has to be funny, pretty and memorable. Meanwhile, they have delved into the psychology of consumers to create a deep emotional connection with their advertising, to create a personal experience the consumer will remember. Good stuff, I think

2. Having a simple, clear goal. “Double Coke’s consumption by 2020.” That is it. Easy to understand and work towards without a need for detailed explanations. Sometimes, marketing jargons creep into company goals, making the goal/s removed and distant from the people involved. Would you like to work towards something you don’t understand?

3.Recognizing the importance of Social Media. And very importantly, doing so at the right time. Today, it is not just a catchy ad that earns you business. Studies and statistics show that more consumers rely on the reviews and opinions of other people when buying a product.

4. Being extremely catchy. Their advertisements and slogans are some of the best in the market, and they have consistently kept it up. Having a good product is not just enough – you need to present it as best as you can, over and over again.

All this goes to prove that Marketing is ever-evolving and Social Marketing is this season’s new flavor. It is definitely here to stay. And Coke has caught on at just the right time. Check out this video for another brilliant campaign by Coke.

– Jayashree Bhat

Call us on +919739388168 (India) or +15853010801 (USA) or drop in a mail – socobuzzer@gmail.com

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Impulsive shopping – redefined by ‘The Fancy’

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Here’s a site that could give the third most popular social networking site (Pinterest) a real run for it’s money. Pinterest is very often referred to as an ‘inspirational’ site that lets you look at all the wonderful things in the world and ‘pin’ it on your online virtual board but you can’t actually have it or own it no matter how much you want it. Ofcourse you can look at the picture, save it or carry it and look at a similar replacement of the product when you actually want t buy it. But ‘The Fancy’ – an e-commerce version of Pinterest actually lets you buy the stuff you see and believes in the ‘accidental’ shopping model. Fancy, according to its about page is, “part store, blog, magazine and wishlist. It’s a place to discover great stuff, to curate a collection of things you love, to get updates on your favorite brands and stores and to share your discoveries.”  Some even say Fancy = Pinterest+Tumblr+Amazon

How it works:

Step 1: You spot a picture of guy wearing an Omega watch. You save the image, add a title and upload it to your Fancy feed. You link it to the Omega site, write a comment and file it under the “men’s” category. As the photo goes live, the notes you add join Fancy’s database along with the tags, title and key words in the comments section.

Step 2: A Sales person from Omega checks the site and sees your post and if he has an account he gets an e-mail notice. The sales person then quickly creates a listing for the new product in his vendor profile and tags it with key attributes and submits it to Fancy. Fancy then does its backend check to ensure the link between the photo and seller is legit and the product for sale is of a high quality for the safety of it’s users.

Step 3: Soon after, your friend who follow you checks his Fancy feed and sees your posting of the watch and receives notice that they’re on sale. He clicks to buy, then checks out as you would on any site. The seller then accepts the order and the purchase is made!

The people behind the Fancy

–          31 year old Joe Einhorn is the man behind The Fancy

–          François-Henri Pinault, the billionaire head of PPR Group, kicked in $10 million for a 10% stake last October.

–          $8 million came from backers like Ashton Kutcher, MTV founder Bob Pittman and Andreessen Horowitz (for an undisclosed amount of equity)

–          Fancy’s governing board includes Twitter’s Jack Dorsey, Facebook’s Chris Hughes and billionaire hedge fund operator Jim Pallotta, who owns the Boston Celtics.

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Joe Einhorn

What has caught the eyeballs

Hollywood biggies like Kanye West and P.Diddy like the Fancy. Mark Zuckerburg too is said to have joined this site with the name ‘zuckd’ and so far he has more than 102,000 followers and fancied an Extendo Library Shelving System. However Joe Einhorn says he has no information as to why Zuckerberg joined the site but said it’s a “thrilling” development. Trade pundits are even taking about a possible acquisition here.

Photo Credit: allthingsd.com

By: Suruchi & Naimeesha

Call us on +919739388168 (India) or +15853010801 (USA) or drop in a mail – socobuzzer@gmail.com

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Social Networking on the Windows Phone

We have all heard enough about social networking on Android and the large number of applications available for the same. Windows Phones (We are talking about the Windows Phone 7 Mango update here) are largely designed to aid social networking with just a few clicks.

Things we love about the Windows Phone

The People Hub

This is where all your social networking needs begin and end.

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The People Hub gives you updates from all your social networks, be it Facebook, LinkedIn or Twitter. And no, you will not be overwhelmed with updates (we all have that friend who posts about the Fortune Cookie he just opened on Facebook) because you can filter what you would like to see. You can choose to share a single status update with multiple social networking sites as well.

Have a contact you talk to all the time? Simply click on his/her contact and pin it to the start and you can see all their updates with one click. It is really that simple.

And yes, if you are one of those who like to keep their social networks separate and integration of everything in one is not what you want, you can always download separate apps for Facebook, Twitter, FourSquare or any other social network of your choice from the marketplace!

The Pictures Hub

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The ‘What’s New’ section of the Pictures Hub gives updates on pictures posted by your friends in any social network. Your personal albums are all visible under the albums section. This was a definite advantage for us since we stopped having back-ups or personal copies of photographs ever since Facebook came around. Having all our photographs on  our phone is a definite plus. Organising photographs is easy – you can filter by date, people or add pictures to a favourites’ list.

Calendar

Ever had the problem of having multiple calendars – one for your office meetings, one for personal appointments, one for birthdays from Facebook and so on? The built-in Calendar app integrates all your calendars so that you will never again miss an appointment or a birthday.

The icing on the cake – Microsoft Office

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Create a Word document, a presentation for tomorrow’s meeting, tabulate your bills in an excel sheet and share it over email or simply store it on SkyDrive to be accessed at leisure on your other devices. Need we say more?

All this is just the tip of the iceberg. The Windows Phone offers a lot more in terms of easy usability and social networking. Very different from the iPhone or Android phones, the Windows Phone is a pleasant change in the age of clutter and too many apps. Coupled with the refreshing live tiles UI, the Windows Phone is here to stay.

By: Jayashree Bhat

Image courtesy: http://www.microsoft.com

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Path – the next big social networking app?


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Have you heard your friends raving about Path lately? A lot of us probably have. The idea of this social networking app is to help people maintain a journal or what you call a “Path” to your life. Launched in November 2010, The Company is headquartered in downtown San Francisco. Path has grown to include over two million people sharing life with close friends and family all over the world.

Path at present is available only for iPhone and Android users and they have the option of integrating it with Facebook. There is something about this lightweight social networking app that some handlers quote as a reason to use over Facebook and that’s – privacy.

Path is a very private space where your numbers of connections are restricted to 150 as against having close to 500+ on a networking site like Facebook. The idea is to keep ‘real connections’ and people who actually care about your photos, events and posts. That’s why some claim that Path is a much more elegant way of keeping track of those closest friends when compared to Facebook.

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There’s no denial that Path has an absolutely dazzling interface and many users say it’s extremely easy to use. When you pull down on the screen, it will show you what time each ‘moment’ (Path’s version of post) went live with a little clock on the top right.

It definitely has one of the slickest app experiences on the iPhone. Everything feels seamless. Each image has stunning resolution for the tiny screen on your iPhone and shines. You don’t have to jump to a full screen to enjoy each photo — it’s good enough to just view them in the timeline and also has a built-in variation of Instagram.

With all these great features and more, is Path on it’s way to becoming the next big social media app to watch out for?

-Suruchi & Naimeesha

Call us on +919739388168 (India) or +15853010801 (USA) or drop in a mail – socobuzzer@gmail.com

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Sid Mallaya, Watch what you tweet!

                     

The Royal Challengers owner Sidhartha Mallya was the newest celeb to get into trouble for his tweets. While defending Luke who is a part of the Royal Challengers team, Sid Mallya in turn went on to accuse the girl who charged Luke of molestation and expressed it pretty openly through social media.

His tweet read, “The girl who is accusing Luke is saying he hit her ‘fiance’…what a load of f*****g shit. She was all over me last night and asked for me (sic) bbm pin, so if he was her fiance she wasn’t exactly behaving like a future wife” The Twitter rage did not last too long after Sid Mallya received a legal notice for his tweets and now has been advised to keep a low profile by his media managers.

So, was it the heat of the moment or have a lot of us taken these mediums for granted as a mass medium to put our point across?

The difference between freedom of speech and defamation:

While some of us think it is alright to say just about anything about a person or a situation in a democratic country, this might not be the most lawful situation. Therefore it is important to understand where we need to draw the line.

There’s a thin line between ‘freedom of speech’ and ‘defamation’. The right to freedom of expression is recognized as a human right under Article 19 of the Universal Declaration of Human Rights according to the Indian constitution. Freedom of speech is defined as political right to communicate one’s opinions and ideas via speech (written or verbal). However, the right is commonly subject to limitations, as with libel, slander, obscenity and incitement to commit a crime. Slander and Libel both are types of defamation which means communication of a statement that makes a claim, expressly stated or implied to be factual, that may give an individual, business, product, group, government, or nation a negative image. This can be also any disparaging statement made by one person about another, which is communicated or published, whether true or false, depending on legal state. In India, Defamation takes place “by words either spoken or intended to be read, or by signs or by visible representations”.

So the next time you are about to type a tweet or update your status message which could offend someone, beware! Your words might land you in a legal soup.

By: Suruchi & Naimeesha

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Think before you update!

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Do you feel social media sites make it easier for you to express your thoughts and give you freedom of speech? A lot of people find it easier to say things on these sites – things they might not say easily in person or even over the phone. But sometimes these ‘things’ could rather be rude or inappropriate in the name of ‘freedom of speech’. A lot of people use social media sites  to send one of “those” messages out into the universe to let off some steam or to just stir a controversy.

Do you REALLY need to say it?

Most of the times the messages are directed to a person who you know CAN and WILL see you status update or your tweet. Messages like “Why do I meet so many idiots” or “Why are some people mean around me” are some examples. While typing the message, seconds after an argument or a disagreeable conversation you know exactly who you have in mind. But you prefer sending out this ‘vague’ message thinking you’re venting out and not hitting direct either. But guess what, most of the times the person in question knows exactly what you are talking about. Your other friends’ ‘likes’ and words of sympathy don’t make the situation any better, infact it worsens it. Coming back to reality, would you have the guts to say the same things to this person in real? Absolutely not! That’s the reason you’re taking this alternative route to vent out.

Then why say it all?

Studies show that while people use social media to express their frustration over a situation or a person, most of the times instead of them feeling better about having said it, it leads to a feeling of guilt and embarrassment moments later, after the ‘steam’ goes down. And then they quickly try to undo the damage in every possible way but most times it’s too late because Google has saved your message forever.  Sometimes this can even lead to more mis-communication than communication and a lot of confusion around you!

No one likes a ‘whiner’

While people around you might give your negative ‘message’ some attention, do you think they are really being appreciative of it? Most of the times – no! You might have well become the laughing stock of the day or tagged as the ‘whiner’. Very few people on your social network actually care about your miserable situation so why give them a chance to talk about it at all?

So the next time you update your status or tweet about an argument or want to pass a personal comment about someone- count 10, breathe and think if you really need to do this or would you rather talk about something happier? 

– Suruchi & Naimeesha

Call us on +919739388168 (India) or +15853010801 (USA) or drop in a mail – socobuzzer@gmail.com

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