Prediction: Is Facebook here to stay or will it fall prey?

Facebook – the favorite social networking website of the world was launched in February 2004 by Mark Zuckerberg along with his college roommates and fellow students Eduardo Saverin, Dustin Moskovitz and Chris Hughes. The website’s membership was originally limited to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, and Stanford University. It slowly added support for students at various other universities before opening to high school students, and eventually to anyone. The company claims almost 1 billion users today.

Facebook was very successful in phasing out it’s predecessors like Hi5 and Myspace. So the big question that has been hovering around a lot is – is Facebook in for a long innings or will the bubble burst in the coming years?

Facebook approaches their model from a standpoint of longevity; they are strategically planning 5 or 10 years out as we speak. Look at the ‘Like’ button for instance. This is a function of Facebook which has migrated to the rest of the web. Similarly Facebook’s future success depends on product innovation and new services, without which the user population will migrate to other “hives”.

The current fluctuation in the stock price is no indication of future prospects, but for the myopic vision of the short term investors and speculators. In the long term the company has to try and monetize their user data, so that they can realize their true market value. Facebook is currently sitting on a pile of cash and how they put this cash to use is yet to be seen. Will they squander it in empire building projects or will they put it in return enhancing projects is a question that only the future will answer.

Facebook has not only captured the market share but also increased share of mind and heart which makes its members keep coming back. The first question that arises in most people’s mind when they think about Facebook not being around is what happens to the many pictures, conversations and memories that we have on this site? For most, it’s almost impossible to imagine life without a daily dose of Facebook!

We are in a relationship building age of marketing, what Facebook is offering now is in line with societal movements and therefore it is highly unlikely that it will not be around in a few years or something bigger or better will take away this position of monopoly from them. As preferences change, Facebook sticking around will come down to whether or not they can serve the needs of its members. If not, then you can assume Facebook would fall prey.

By: Suruchi & Naimeesha

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Sid Mallaya, Watch what you tweet!

                     

The Royal Challengers owner Sidhartha Mallya was the newest celeb to get into trouble for his tweets. While defending Luke who is a part of the Royal Challengers team, Sid Mallya in turn went on to accuse the girl who charged Luke of molestation and expressed it pretty openly through social media.

His tweet read, “The girl who is accusing Luke is saying he hit her ‘fiance’…what a load of f*****g shit. She was all over me last night and asked for me (sic) bbm pin, so if he was her fiance she wasn’t exactly behaving like a future wife” The Twitter rage did not last too long after Sid Mallya received a legal notice for his tweets and now has been advised to keep a low profile by his media managers.

So, was it the heat of the moment or have a lot of us taken these mediums for granted as a mass medium to put our point across?

The difference between freedom of speech and defamation:

While some of us think it is alright to say just about anything about a person or a situation in a democratic country, this might not be the most lawful situation. Therefore it is important to understand where we need to draw the line.

There’s a thin line between ‘freedom of speech’ and ‘defamation’. The right to freedom of expression is recognized as a human right under Article 19 of the Universal Declaration of Human Rights according to the Indian constitution. Freedom of speech is defined as political right to communicate one’s opinions and ideas via speech (written or verbal). However, the right is commonly subject to limitations, as with libel, slander, obscenity and incitement to commit a crime. Slander and Libel both are types of defamation which means communication of a statement that makes a claim, expressly stated or implied to be factual, that may give an individual, business, product, group, government, or nation a negative image. This can be also any disparaging statement made by one person about another, which is communicated or published, whether true or false, depending on legal state. In India, Defamation takes place “by words either spoken or intended to be read, or by signs or by visible representations”.

So the next time you are about to type a tweet or update your status message which could offend someone, beware! Your words might land you in a legal soup.

By: Suruchi & Naimeesha

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Call us on +919739388168 (India) or +15853010801 (USA) or drop in a mail – socobuzzer@gmail.com

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Think before you update!

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Do you feel social media sites make it easier for you to express your thoughts and give you freedom of speech? A lot of people find it easier to say things on these sites – things they might not say easily in person or even over the phone. But sometimes these ‘things’ could rather be rude or inappropriate in the name of ‘freedom of speech’. A lot of people use social media sites  to send one of “those” messages out into the universe to let off some steam or to just stir a controversy.

Do you REALLY need to say it?

Most of the times the messages are directed to a person who you know CAN and WILL see you status update or your tweet. Messages like “Why do I meet so many idiots” or “Why are some people mean around me” are some examples. While typing the message, seconds after an argument or a disagreeable conversation you know exactly who you have in mind. But you prefer sending out this ‘vague’ message thinking you’re venting out and not hitting direct either. But guess what, most of the times the person in question knows exactly what you are talking about. Your other friends’ ‘likes’ and words of sympathy don’t make the situation any better, infact it worsens it. Coming back to reality, would you have the guts to say the same things to this person in real? Absolutely not! That’s the reason you’re taking this alternative route to vent out.

Then why say it all?

Studies show that while people use social media to express their frustration over a situation or a person, most of the times instead of them feeling better about having said it, it leads to a feeling of guilt and embarrassment moments later, after the ‘steam’ goes down. And then they quickly try to undo the damage in every possible way but most times it’s too late because Google has saved your message forever.  Sometimes this can even lead to more mis-communication than communication and a lot of confusion around you!

No one likes a ‘whiner’

While people around you might give your negative ‘message’ some attention, do you think they are really being appreciative of it? Most of the times – no! You might have well become the laughing stock of the day or tagged as the ‘whiner’. Very few people on your social network actually care about your miserable situation so why give them a chance to talk about it at all?

So the next time you update your status or tweet about an argument or want to pass a personal comment about someone- count 10, breathe and think if you really need to do this or would you rather talk about something happier? 

– Suruchi & Naimeesha

Call us on +919739388168 (India) or +15853010801 (USA) or drop in a mail – socobuzzer@gmail.com

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How you can be the next “Justin Biber” [VIDEO]

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Wondering, what Justin Biber did right which made him so big?

Practice and persistence? If it was that simple then why isn’t that singer with that enthralling voice at New York City 42ndstreet subway station not a swanky sensation who breaks millions of hearts?

Here is the truth, times are changing and there is more than just talent and X factor required to make the cut. The new generation mantra to be a legend is TALENT+ SOCIAL MEDIA.

Yes you read that right! You could be the next big thing and you don’t always need to have the ‘right’ connections or wait around in the reception of recording companies for hours anymore.

Bieber is a living example of that. This Canadian sensation uploaded his video on YOUTUBE in 2008 when he was discovered by his manager Scooter Braun. There was no stopping Justin since then! Not only did he pass the likeability test but outshined in every way on social media which almost forced people to fall in LOVE with him.

So all you budding actors and singers, here’s a piece of advice –the click button is waiting for you -get your social media act together and UPLOAD!

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By: Naimeesha & Suruchi

Call us on +91 9739388168 (India) or +15853010801 (USA) or drop in a mail – socobuzzer@gmail.com

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Social media for customer service?

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Marketing budgets of most companies have a new additional line item these days – social media! Companies are spending lavishly on this advertising medium and there is no stopping them.  The number of companies taking to ‘serious’ social media solutions is increasing rapidly.

What was once a platform for entertainment and socializing now means serious business. So what has turned this medium around in such a short span of time and why do marketers see value in it?

According to the 2011 social media industry report, the number one advantage of using social media marketing is generating more business exposure as indicated by 88% of marketers. Increased traffic (72%) and improved search rankings (62%) are the other indicated advantages. Another under rated yet important advantage of social media marketing is giving the customers a platform to express themselves. The likeability and popularity of a brand can be easily judged with it’s social media presence and the traffic on their social media. Not only does social media help judge the popularity of a brand with the sheer presence of fans or followers, it gives the customers a voice and a strong one!

Though online customer complaint websites and call centers have been the most popular customer redressal forums, social media sometimes can make or break a brand’s perception due to the high visibility and access that people have to it. A customer can express their delight and address their problems at the same place. Where one can prove to be an excellent positive word of mouth example, the other can have a negative impact and change the perception of a brand in the minds of people who can access the very same medium.  It’s a win-win situation for customers. They hear of the good and the bad straight from the people who have experienced the brand. But can this be a cause of worry for marketers and customer care experts?

Mark Zuckerberg, CEO & Founder of Facebook once said “When you give everyone a voice and give people power, the system usually ends up in a really good place.”  Can this hold good for a brand that gives it’s customers a platform to express themselves? Or does it give customers way too much freedom and can hamper the brand’s image?

-Suruchi & Naimeesha

Call us on +919739388168 (India) or +15853010801 (USA) or drop in a mail – socobuzzer@gmail.com

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Facebook launches matrimony app!

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Well, not just yet but we are waiting for the day when we read about it in the headlines. We think that day is not far away! Why can’t Facebook launch a matrimony section or an app? Facebook has kept a track of your daily life since years – your changing relationship status, your beautiful and not-so-beautiful pictures, your moody status messages, your likes and what not! Facebook knows more about you and the events in your life than that nosey neighbor who likes to keep an eye on you or your favourite aunt who has seen you grow up. So why can’t Facebook serve as the perfect matrimonial platform?

The matrimonial site industry has been growing since the internet boom and this is one industry which has never lost it’s charm and importance. Infact, the number of registrations have been growing year on year and many traditional families who believed that word of mouth was the only way to find a suitor, have also taken to this medium. But then again, how much information does a matrimonial site give you besides searching of potential profiles?

Today a person who is moderately active on Facebook does not have to maintain a personal diary. All prominent events, pictures and feelings are recorded and well maintained on Facebook. All our basic information, details about our job or business, family – it is all available on Facebook.  We know which friend likes hiking and which friend is a Coldplay fan because we notice their ‘likes’ and ‘interests’ on Facebook.  With so much information and data available on Facebook, isn’t there a huge potential of finding your right match on this site?

And then, you always have ‘mutual friends’. It’s a small world after all! There is no way two people can’t find a common contact on Facebook.This makes the offline part of the process easier and serves as a source of getting to know this person better.

Why would someone join Facebook matrimony app? Some might argue that Facebook gives out way too much information which can lead to misunderstandings and perception building . There is also the question of privacy and how a person’s personal details can be protected. But we feel people will still join this app because of the sheer number of people connected through this site because Facebook alone has a larger database than all matrimony sites put together.

Today, one out of 6 marriages happen because of meeting on a social media site. Just imagine the number when there is an exclusive app for this!

– Suruchi & Naimeesha

Call us on +919739388168 (India) or +15853010801 (USA) or drop in a mail – socobuzzer@gmail.com

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