Impulsive shopping – redefined by ‘The Fancy’

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Here’s a site that could give the third most popular social networking site (Pinterest) a real run for it’s money. Pinterest is very often referred to as an ‘inspirational’ site that lets you look at all the wonderful things in the world and ‘pin’ it on your online virtual board but you can’t actually have it or own it no matter how much you want it. Ofcourse you can look at the picture, save it or carry it and look at a similar replacement of the product when you actually want t buy it. But ‘The Fancy’ – an e-commerce version of Pinterest actually lets you buy the stuff you see and believes in the ‘accidental’ shopping model. Fancy, according to its about page is, “part store, blog, magazine and wishlist. It’s a place to discover great stuff, to curate a collection of things you love, to get updates on your favorite brands and stores and to share your discoveries.”  Some even say Fancy = Pinterest+Tumblr+Amazon

How it works:

Step 1: You spot a picture of guy wearing an Omega watch. You save the image, add a title and upload it to your Fancy feed. You link it to the Omega site, write a comment and file it under the “men’s” category. As the photo goes live, the notes you add join Fancy’s database along with the tags, title and key words in the comments section.

Step 2: A Sales person from Omega checks the site and sees your post and if he has an account he gets an e-mail notice. The sales person then quickly creates a listing for the new product in his vendor profile and tags it with key attributes and submits it to Fancy. Fancy then does its backend check to ensure the link between the photo and seller is legit and the product for sale is of a high quality for the safety of it’s users.

Step 3: Soon after, your friend who follow you checks his Fancy feed and sees your posting of the watch and receives notice that they’re on sale. He clicks to buy, then checks out as you would on any site. The seller then accepts the order and the purchase is made!

The people behind the Fancy

–          31 year old Joe Einhorn is the man behind The Fancy

–          François-Henri Pinault, the billionaire head of PPR Group, kicked in $10 million for a 10% stake last October.

–          $8 million came from backers like Ashton Kutcher, MTV founder Bob Pittman and Andreessen Horowitz (for an undisclosed amount of equity)

–          Fancy’s governing board includes Twitter’s Jack Dorsey, Facebook’s Chris Hughes and billionaire hedge fund operator Jim Pallotta, who owns the Boston Celtics.

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Joe Einhorn

What has caught the eyeballs

Hollywood biggies like Kanye West and P.Diddy like the Fancy. Mark Zuckerburg too is said to have joined this site with the name ‘zuckd’ and so far he has more than 102,000 followers and fancied an Extendo Library Shelving System. However Joe Einhorn says he has no information as to why Zuckerberg joined the site but said it’s a “thrilling” development. Trade pundits are even taking about a possible acquisition here.

Photo Credit: allthingsd.com

By: Suruchi & Naimeesha

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Social Networking on the Windows Phone

We have all heard enough about social networking on Android and the large number of applications available for the same. Windows Phones (We are talking about the Windows Phone 7 Mango update here) are largely designed to aid social networking with just a few clicks.

Things we love about the Windows Phone

The People Hub

This is where all your social networking needs begin and end.

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The People Hub gives you updates from all your social networks, be it Facebook, LinkedIn or Twitter. And no, you will not be overwhelmed with updates (we all have that friend who posts about the Fortune Cookie he just opened on Facebook) because you can filter what you would like to see. You can choose to share a single status update with multiple social networking sites as well.

Have a contact you talk to all the time? Simply click on his/her contact and pin it to the start and you can see all their updates with one click. It is really that simple.

And yes, if you are one of those who like to keep their social networks separate and integration of everything in one is not what you want, you can always download separate apps for Facebook, Twitter, FourSquare or any other social network of your choice from the marketplace!

The Pictures Hub

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The ‘What’s New’ section of the Pictures Hub gives updates on pictures posted by your friends in any social network. Your personal albums are all visible under the albums section. This was a definite advantage for us since we stopped having back-ups or personal copies of photographs ever since Facebook came around. Having all our photographs on  our phone is a definite plus. Organising photographs is easy – you can filter by date, people or add pictures to a favourites’ list.

Calendar

Ever had the problem of having multiple calendars – one for your office meetings, one for personal appointments, one for birthdays from Facebook and so on? The built-in Calendar app integrates all your calendars so that you will never again miss an appointment or a birthday.

The icing on the cake – Microsoft Office

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Create a Word document, a presentation for tomorrow’s meeting, tabulate your bills in an excel sheet and share it over email or simply store it on SkyDrive to be accessed at leisure on your other devices. Need we say more?

All this is just the tip of the iceberg. The Windows Phone offers a lot more in terms of easy usability and social networking. Very different from the iPhone or Android phones, the Windows Phone is a pleasant change in the age of clutter and too many apps. Coupled with the refreshing live tiles UI, the Windows Phone is here to stay.

By: Jayashree Bhat

Image courtesy: http://www.microsoft.com

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